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Xelloss on 30 January 2010
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bmmb1 said:
Xelloss said:

According to the dude at Sega who was the manager in charge of developer relations for segas publishing wing, NPD undertracks by 30%.

Interview is over at 1up.com, their 4 guys one up series.

Can you provide a link to the interview? I tried finding it on 1up, with no luck.

But anyway, I wouldn't be surprised at all. I said it in the past, and I still hold the view that NPD may possibly be severely undertracking some Wii games, especially those with less than stelar sales, for a very simple reason - on the one hand NPD don't have Walmart data, and on the other hand Walmart is the Wii's biggest retailer by far (as Reggie said). Sure, NPD has a formula for Walmart, but while on average that formula may be ok, it probably gets lots of games wrong. And With Walmart being the Wii's biggest retailer in the US, that means NPD's numbers for Wii games are probably the most inaccurate of all game sales numbers NPD has.

http://www.1up.com/do/minisite?cId=3176640

Its the 1/1/2010 interview, the NPD reference is about at the 34 minute mark.