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Kasz216 said:
Xelloss said:

According to the dude at Sega who was the manager in charge of developer relations for segas publishing wing, NPD undertracks by 30%.

Interview is over at 1up.com, their 4 guys one up series.

If they undertracked by 30% nobody would use them.

I would guess that given the nature of the publisher, NPD undertracks on more niche titles. They probably hit things like MW2 pretty well.

 The institutional investors who use NPD dont care if Demon Souls sold 200k or 300k,  they just need to know within reason who are making the big money printing hits and who isnt.