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Kasz216 on 30 January 2010
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Khuutra said:
leo-j said:
So nintendo has a company that tracks every video game system sold at retail? Really now? Since when?

Why do they rely on NPD numbers every month to gloat about how well Wii/DS has sold, when they themselves could release there own MORE CREDIBLE numbers?

Since eight or nine years ago. We've talked about it before. And no, not every video game system - just the ones that producers want to pay to track. SCEA is one of their customers! And it's not at every retail. It's just for the Americas, I believe.

They used NPD numbers in press releases to match up with everyone else - the few times they do correct NPD (they have done so before), NPD corrects their numbers on the spot.

Damned if I can remember the name of the firm, though.

Siras... it's Siras.  Just remembered myself.

Found an article.

http://ign64.ign.com/articles/073/073628p1.html

Opened in early 2000.

"Electronic registration tracks a product's serial number at the point of sale, which benefits consumers, retailers and manufacturers by expediting the product return process. If the product has been registered, it eliminates the need for the customer to present the purchase receipt when returning the product and offers immediate access to consumer exchanges and warranty entitlements. At time of purchase, after a store associate scans a product's UPC code and serial number into the cash register, the data is transferred to SiRAS's secure data warehouse."

http://www.siras.com/