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It is a good finacial move by third party developers that they steered away from PS3 game exclusivity and brought games out on the 360. By making games available for two systems they make more profits and revenue. Development costs are recouped by porting games onto another console.

Third party exclusivity is becoming a rare thing these days. $$$ look good if they bring the game out on another platform at the same time or at an earlier or later date.