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But PC sales don't seem to be bringing publishers the ROI they're looking for on major budget releases or there wouldn't be the shift in emphasis we've been seeing to console gaming. When this comes from long standing traditional PC game developers, the message should be loud and clear.

Personal preferences aside regarding platforms, it's hard to overlook the comparative numbers between PC and console game sales in all but the most hand picked examples.

Long term sales on PC games may not be the factor some are making it out to be in terms of generating revenue as PC games are virtually always discounted sooner and often to clearance level prices. Love the Steam weekend and holiday deals, but can't help but wonder how much purchases on these games are actually benefiting publishers. Not hurting them since there's no inventory being processed, but when you buy a game like Mass Effect for $5, it's hard to think you're giving Bioware your money.