Kasz216 on 30 January 2010
| Rath said: No need for an argument, all the major manufacturers use the term 'sold' to refer to sold through to the retailers as for them that is indeed a sale. The retailer buys the console off of the manufacturer. A lot of confusion comes from when Sony used to report figures that were to their own warehouses and hadn't actually been sold to a retailer, which they no longer do. The manufacturers don't have 100% accurate sellthrough sales and so don't usually report them, merely commenting on people like NPD's reports. At least thats my understanding of the business. |
Except Nintendo... Nintendo actually has their own tracking firm... which is apparently VERY good at sellthrough.
Possibly better then NPD I guess... because it tracks everything through special barcodes... so they can track exactly when each specific unit was sold.
