Ail said:
Somehow I don't think that playing computer games is high on the priority list of those people...
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It's a paper argument.
When you factor in the number of households that own a current PC capable of playing something like AC2, that 26% number (which unless stated otherwise, may well include households that don't own ANY sort of computer at all) is a 26% developers like Ubisoft don't need to cater to because they're not potential customers in the first place.
Factor in who among those 26% of households with lower incomes that actually prioritize buying $50 games if they even have the hardware capable of playing them and you're left with an even smaller number. Higher income households without network connectivity or in rare cases, computers of any kind would have minimal to no interest in video games of any sort to begin with, leaving you with even few potential customers among that 26%. What you're left with is a negligible number.
If there's a big enough backlash, Ubisoft will just have to find another way to implement controls.
For many consumers, they'll just find it easier to simply game on a console like many already have this generation. Publishers will continue to rely more upon console sales to translate to game sales with DD taking the lead for the PC market.