Nope. The traditional FPS players are still on that Modern Warfare 2 kick. Mass Effect 2 is an after thought to them. Especially when they hear its part RPG and multiplayer. Don't get me wrong, it a pretty game but RPGs seems to scare off the adrenaline action gamer. All that reads get in their way of shooting things dead....
And the Sci Fi "fans" who don't have an Xbox 360 by now are getting ready for Star Trek Online.