My 2 cents.
I think PC gaming has evolved enough that it should adopt the TV or Theater models of viewer ship. Theatre uses super cheap. $10 a game.
Or use the TV model. While playing AC2, during a load scene you watch a Nike commercial :P. yeah it's going to break immersion.
but hell I think most people will still play the game regardless. It's free after all.. As long as it doesn't happen during the middle of game play.
Though I think Zenfolder and Ubisoft are up to something. What if you had an option to have your games online. Game play comes from servers, but this would ultimately allow for special style of game play streamed from the servers during play. Making people who are online and verified receiving more and interesting content than those off line. Don't limit the game to only online and verified, just encourage spending of the money.
Squilliam: On Vgcharts its a commonly accepted practice to twist the bounds of plausibility in order to support your argument or agenda so I think its pretty cool that this gives me the precedent to say whatever I damn well please.