"oh and if this is indication of anything I'd soooo put my money on a ps3 mass effect"
LOL If it's any answer to anything, Mass Effect 2 is already out on 360
Timed exclusives are worthwhile. Last gen Playstation 2 had a huge success partly thanks to the GTA franchises being on it first.
If we go even more "massimo sistema", we can see how XBOX 360's business model is so very better thought than PS3's by comparing this gen's profits, market share, and attachment rate with those of last gen.