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Twistedpixel said:

I cannot see how this is a bad thing. They are taking away a universally hated thing with regards to having to use a CD-check, they are giving people portability of being able to continue their game on multiple different platforms. They are exchanging one bad thing (CD-check) which is almost universally hated with something which has lower negative impact on the average person considering the commonality of an internet connection. The CD-check is an inconvenience, secure-rom is an inconvenience when your game doesn't work, but this is a pretty straightforward requirement.

There is more good here than bad, so why do you see a problem?

This is a very clear argument and I want you to know that before I respond.

The thing about this DRM scheme is that, firstly, I believe it will be harmful to Ubisoft. Its primary purpose is to prevent used game sales by tying a unique game access key to your Ubisoft account, which itself is apparently impossible to sell. People are going to respond to this by not spending money on what they can't resell, because they are interested in being able to resell games and uninterested in being told what their rights with software are. Ubisoft's PC games will be crucified because of this, and I don't want to see that happen.

The thing about this DRM scheme for me personally? With SecuROM and CD checks, I could still sell a game that had those things on them if I wanted. They were anathema, but they were still theoretically workable. This is an affront to my rights as a consumer, which is the inability to sell something that I bought in a store.

More, there are cases where customers are unable to have constant internet connections. Soldiers overseas are a commonly cited example, because a lot of them are gamers and they hate the idea of not being able to play games when internet connections are not available. The exclusion of certain customers to me seems outside of the necessary duties of a company, which it so serve as many customers as possible as well as is financially viable.