You guys need to get more creative with your Wii ideas.
The Wii is Captain Marvel, a.k.a. Billy Batson.
As Billy Batson, the Wii is friendly enough for those who do not normally game, a way for former or uninitiated gamers to become familiar with the mechanics of the world.
The lightning of SHAZAM! is the bridge into the world of more core-oriented gaming.
As Captain Marvel, the Wii provides an experience equal to that of the Superman amongst consoles, while still keeping itself rooted in the Golden Age optimism that characterized many of the best years of gaming. Not everyone's cup of tea, but those who like him like nothing better.
There. That was easy.