Well right now... my favorite thing about Nintendo is that they let some of their main programmers (Mario and Zelda guys) stay late after work as kind of an after-hours club to just work on some bonus project on their free time, and they had absolute freedom, just messed around and had fun, and were even inspired by Twin Peaks (my favorite TV show), and this is how they made The Legend of Zelda: Link's Awakening for the Game Boy, my favorite Zelda game, and the turning point in the series to make it darker and more mysterious. I think it's crazy and awesome that they would let their team do that, and even throw in a bunch of random Mario characters for no reason.