Obviously a great game, even though I'm not buying it, I can see it's quality. However, one thing that it really has going for it is lack of competition though. There are simply no other BIG releases on the Wii in the same timeframe, and also the first BIG release on the Wii since August/September which saw MotionPlus, Resort, WiiFit Plus, etc etc... If the Wii had a release schedule like the PS360, I think the game would struggle to see sales like this. Add the constant advertising on repeat and the Holidays to the lack of competition in the line up, and you have yourself a game that will sell like hotcakes.