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averyblund said:
After all the money they will pour into perfecting this DRM scheme I have little doubt it will be cracked within 72 hours.

This.

There's no way in hell to stop piracy completely, but it can be mitigated.

What Ubisoft seem to be doing (like a lot of PC developers, so I hear), is basically punishing people for buying the game, since those that download it when it gets hacked and an exploit is found to get around this online authentication thing will have a much more functional game.

What they are doing is trying to slow down pirates by giving them chocolate. It will slow them down at the start of the race, but the extra energy it gives them (by making the pirated versions of the games work better than the normal ones) means that it will help them in the end.