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Gears of War 3 will have stiff opposition when it is released. In 2006 and 2008 the first two Gears of War faced two WW2 Cod games made by Treyarch who are considered not in the same league as Infinity Ward in regards to making games. COD 3 and COD:WaW IMO were average FPS games.

Epic's decision is to release Gears of War 3 against Infinity Ward's Modern Warfare 3 in 2011 or take on the mighty Bungie with Halo:Reach in 2010. Either way it will be a tougher battle to win. Making the best shooter game of the year means a lot to the game developers.

Halo:Reach being launched in the same year as Gears of War 3 would adversely impact the sales of both games.