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Demotruk said:
Without profit there is no business must be rule #2 then, I guess.

this is why microsoft is in a great postition compared to sony. Sony maybe outselling 360 worldwide every week but microsoft is gaining profits so is nintendo. That is why sony's goal is to become more relevant in the industry again. Sell more consoles than the competitor at the same time try to build their systems more cost efficiently trying to gain profits. Caring about profits automatically translates to caring for marketshare.