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It's retro goodness any man, woman or child can immediately pick-up and play

It's laugh-out-loud fun to play with friends

Mario is one of the best known brands in the world

Super Mario Bros was in 40m households on NES and this is tapping into all those that remember endless playing that game in the day. Huge nastalgia factor.

NSMB on DS is another 21M audience it's tapping.