@miguel you wish ;P
It annoys me when this happens and not just because they use twitter, are they trying to be pre-teen girls? I hear an announcement about an upcomming announcement that when they finally get round to telling us what the big secret is I don't care.
I've spent so much time speculating and being excited for it that by the time it's annonced I already heard it on t'internet as one of the many specualtion sor it's a case of finally and the impact is less.