It doesn't need to look better than Crysis, unless you are hung up on looks and feel the need to drum up support for a PC game. Consoles don't have Crysis, so not sure what the big deal is here. What it needs to do is entertain on a lot of levels. I did like the first Bad Company am a fan of the dialog and characters. I hope they do a spoof of the airport level also, and do the opposite of "No Russians". Bonus points for having a more credible and coherent plot than MW2 had also.