I think No More Heroes looks good. Doesn't mean that it will be.
I thought Red Steel looked good...
This game definitely looks good, not enough to make me buy it though, since I hate dual-analog for FPS games. My only real exceptions were MP and MP2, but those had very, very unconventional control styles.
On topic though, the reason why this game is a "killer app" is very simple. Since original ideas like Lair and Uncharted so far haven't done what the SDF wanted them to, they hope that one similar to Halo can. I never thought Halo was that great, although it definitely had some big influences on future games. This doesn't look ground-breaking, but it could be a 9+.
Also, just FYI, you look like an absolute idiot when you say that a game that hasn't been released is awesome.







