I think Sony have taken a good approach with Heavy Rain - it's no doubt a tough sell, it's nothing like what we're used to and it focuses on things like... being a dad. However some of my friends are talking about the game, and they don't normally follow games that often, but I guess it's looking different and being different is appealing to people.
As nishe as it is, to me it has the potential to be the complete opposite - it plays like a movie or book, and everyone watches movies and reads books. It's an interactive story, and provided they can nail the depth, the character developement, get a good demo out there and strong reviews, it should hold it's own.
It's safest to say it'll struggle to sell though, I think the biggest problem is the fact it's on the PS3. I just don't think the audience is right, albeit I'm not sure what console it would suit... PS2 in it's prime I guess.
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