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Final Fantasy has always been about having that one, huge, epic, flagship title and then having tons of spin offs from it which can sell 1 million+. Even if FFXIII didn't make a profit (I'm sure it will), they'd undoubtedly cash in on Versus, Agito and the inevitable DS, PSP, Wii, iPhone, PSN, XBLA blah blah blah spin offs and whatever else they can think of.

Dragon Quest is pretty strong at this too, but I'm sure once you look at global sales you can see why SE put so much more into Final Fantasy - it's a bigger potential audience.

The future for SE though? I think you're looking more at Tomb Raider, Batman:AA, Just Cause, Kane and Lynch, Hitman, Deus Ex and Theif :P.