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So, the rumors are true. Microsoft sent out a media advisory Monday afternoon announcing X10, an expo for showing off upcoming Xbox 360 games and add-ons (that'd be Project Natal) this year.

Microsoft hasn't held the big Xbox event since X06 in 2006. X07 was canceled.

It ain't CES or PDC or MIX – X10 will run just four hours long on a Thursday afternoon, Feb. 11. It's at the Terra event center in San Francisco.

Some notable games on tap: "Alan Wake," "Crackdown 2," "Fable III," "Halo: Reach," "Splinter Cell Conviction," "Final Fantasy XII" and more. (And I'm sure all y'all gamers know today's the day "Mass Effect 2" hits shelves.")