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1- For the US it's the fact that they got a got console from their own soil.
2- The lower price, or seemingly lower price (which benefit is almost gone now)
3- Same games with same graphics as the PS3, possibly the top reason for the casual teenage gamer
4- Xbox Live
5- Exclusive games: Shooters, mainly Halo and GeOW
6- Exclusive games: WRPG, Fable, Mass Effect, TES (temporarily) (maybe not for most but this was my top reason)

EDIT: I also think that succes means more succes, the xbox 1 did ok and people who bought a PS2 lastgen saw that they didnt have to fear to miss out on multiplats if they got a 360.