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This is easy
1) Console price
2) 1 year head start
3) Great HD Graphics (had better graphics than the PS3 for the first few years, and still holding its own against it today)
4) solid library of games (my opinion the best library of games this gen)
5) Xbox Live
6) Great exclusives (mass effect, halo, gears, Fable)
7) easy to code for
8)X box live arcade what great games are coming out of this
9)Marketing
10) Cater to hardcore fans while trying to reach out to casual
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PS3, WII and 360 all great systems depends on what type of console player you are.

Currently playing Call of Duty Modern Warfare 2, Fallout 3, Halo ODST and Dragon Age Origins is next game

Xbox live:mywiferocks