MS just spent big bucks on ME2

[Onyxmeth]

RVDondaPC said:

Onyxmeth said:

RVDondaPC said:

Onyxmeth said:

RVDondaPC said:

Onyxmeth said:

Grimes said:

Solid_Raiden said:

Grimes said:

Whoever spent the money, it must have cost a fortune for that time slot. They bought the entire segment of a championship tied football game. I think MS spent the money, as part of the exclusivity agreement.

Spend a million dollars and not even put xbox 360 jump in at the end like they always do? Riiiight.

I could be wrong on who paid for the ad, it's just my opinion.

I have seen plenty of multiplatform games with the 360 or PS3 jump at the end of the commercial, so I don't believe that tells you anything either way.

That's precisely the point people are making to you. When you see a multiplat with a 360 or PS3 logo advertisement at the end, that means Sony or Microsoft paid for it. Sony did it this summer for EA's sports lineup.

It means they paid for part of it, possibly all of it, but most likely a joint payment agreement deal. But yeah... just clearing that up. Back to you amigo...

I didn't mean pay for the advertising. I meant pay for the rights to have their logo used and have it exclusively affiliated with their console.

Same thing. Where do you think that money is going? To help pay for the advertising. 

Not necessarily. It depends at what point the agreement was made, and whether it raised the original estimated costs of the game's advertising or not. If it didn't raise the costs or add more money back into advertising, then it's just pocketed money.

 

If the cash is to be featured in the commercial the cash is to help pay for the commercial. You can call it whatever you want and move funds around because a dollar is a dollar is a dollar but the theory is money given to the company to feature another company on their advertisement lessens the cost of the advertisements, it doesn't generate income. For your argument sake though you can claim that that money goes into the dry cleaning bill for EA's executives if you want.  

Well I was thinking it went more into the catering, but dry cleaning works also.