By using this site, you agree to our Privacy Policy and our Terms of Use. Close
Grimes said:

Whoever spent the money, it must have cost a fortune for that time slot. They bought the entire segment of a championship tied football game. I think MS spent the money, as part of the exclusivity agreement.

that's how exclusives usually work. However, I thought I noticed that there was one with Xbox360 at the end and one without. It could be a deal that MS would match them or something.

But I could be wrong. All I remember seeing was a Bioshock commercial and then later on I caught a glimpse of xbox360 screen on the tv just after I saw an alien and some explosion. I really don't know because I wasn't paying any attention.