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Top 10 reasons:
1. XBox Live: online gaming, social networking and very popular.
2. Halo series
3. Gears of War series
4. Call of Duty series (not exclusive but sells most on the 360)
5. Fable series
6. Mass Effect series
7. One year headstart
8. Strong American sales which make up for weak sales in Japan
9. Improved sales in European region upon last generation.
10. Captured the teenage male audience which drives 360 sales.