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iLLmaticV3 said:
I think its fairly evened out nowadays between DLC. Walmart and Best Buy gets exclusive stuff Gamestop doesn't get, also.

Yeah.  My Wal-Mart DLC was a password that was available everywhere.  It unlocked content that I was going to unlock by winning matches.  It sucks for people who don't have the money on day one, or who may not know about a launch date.