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nintendonitis said:

With the Wii being the less powerful of the current console competition and not necessarily the inventor of motion controls in video gaming but the improviser of it seems to have "marketing the system" as one of the main reasons to its success a side from great games and intuitive gameplay mechanics.

Marketing is hardly secret and Nintendo's marketing, despite flashes of brilliance, is not head and shoulders above the other systems.

 

Nintendo's SECRET WEAPON is local multiplayer.