Absolutely stupid comparison.
On one hand we have a mediocre trailer for a mediocre game that tries (with some tricks) to stay on top.
On the other hand we have a game that DOESN'T need any trailer at all, and still it gets one, better than the 90% of movie trailers for the past 10 hears.
At the end, what will remain is the game. And ME2 is, since birth, out of competition...