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If I were Microsoft I would budget 1/2 to 2/3rds of a billion or about a years profit on massive advertisements and development support on top of any other advertising etc they were intending to do. I think its a battle which will be won by the $ more than anything else.

The question is, how much money can Sony budget to do the same?



Do you know what its like to live on the far side of Uranus?