Sony closer to breakeven on PS3

[Hidalgo]

As far as I'm concerned, this is how it works in Spain:

Games -> Price for retailers 49'90~54'90. Price for consumers -> 64'90~69'90 for most recent games.

Consoles -> Price for retailers is 5~10€ minus the consumers price.


You might ask yourselves where the hell is the big deal then. Well, the big deal comes from two ways.

1. As the retail space taken by consoles is quite big and the profit is really low, retailers obtain advantages from console makers (Sony, Ninty, MS). If they take 10 consoles, they will be getting more units of a game for a discounted price, official gamepads or other official periferics for free or at low price.

Periferics themselves as a category is quite profitable.


2. Self-branded products. They make the most of the money for the big retailers. When you buy a HDMI video cable from "gameware", Game is getting lots of money there. The same applies for non-official controllers, cases, and everything you can imagine. Another source of money is the renting and used games market. In order to expand that market to its limits, they rent used games and they sell renting games. Once a game has been used and has reached their hands, it is out there just to give money. They pay you about 25 or 30€ (in best cases) for the most recent blockbuster hits, and then they rent them for several weeks and/or selling it for about 50€.



In a nutshell: No money for consoles. Poor money for new games. Accesories and used games make their day ^^.



PS: I write this as writer from the point of view of a reviewer from a website and also as retailer (partner of the retailer actually). I hope this helps.