Sony closer to breakeven on PS3

[Alby_da_Wolf]

Kasz216 said:

Alby_da_Wolf said:

johnsobas said:

Shoestar said:

GreyianStorm said:

[...]

If retailers didn't sell consoles, nobody would be buying games. You wouldn't buy games if you can't buy a console.

 

Retailers don't usually care for long term gains... it's always short term focus. I'm still a bit skeptical about this...  maybe when one day someone posts official figures we'll know for sure.

it is about short term, people rarely only buy a console and walk out the door.  Any of the posters will back me up on this, it is widely known around here that retailers make their money on software and acc

Maybe in USA, but here in EU we have a lot of electronics and appliances stores that sell very little SW compared to HW...

It gives yet another reason why EU prices cost more then wouldn't it?

Need for a higher margin for the retailers.

Usually the average US buyer will buy 2-3 games with their console bare minimum.

 

Heck, some best buy stores for example actually take a small loss after shipping from their distribution centers to stores as far as consoles are considered.

It gives a better reason, indeed. Although quite curiously specialty stores often make better offer than mass chains, at least in my region, where due to old and never severed ties with the former communist party, that still controls my province and another two out of the four of my region, hence the special permissions for not specialty hypermarket greater than 10,000m², Coop has the local monopoly on hypermarkets and can afford not being competitive at all, but one of the most expensive chains in Italy (almost all the other regional divisions of Coop offer far better prices). To cut it short, the biggest generalist store of my town this Xmas offered the smallest discount on PS3.