Sony Ericsson loses $235 million in 4th quarter, 5% market share

[Kasz216]

arsenicazure said:

SamuelRSmith said:
Sorry if I missed the point I'm about to make, but I got bored reading all the complaints about this thread being in the wrong category.

Anyway, Sony really need to get Ericsson sorted, or completely spin it off and turn Vaio into a mobile product, Sony needs to get in the mobile game fast: the market will completely dominate handheld gaming, portable music players, and personal computers within the next decade, and Sony, along with Microsoft, need to pull their fingers out and actually jump on this bandwagon before it starts moving too fast.

I agree.. Vaio has good brand value.. SONY need to use that to their advantage.

That's not so easy a thing to do.

The problem with Brand equity is that it's tied to market perception.

For example if you had a really popular wine, and then decided to break into the "cheaper" wine segment.  Chances are your brand name will actually URT your product.

 

Chances are Sony has already tested brand names like the Vaio to see if they'd help.