WW Up!

[Metallicube]

Avinash_Tyagi said:

Alby_da_Wolf said:
^^
I don't agree, it's not well defined as an ON/OFF situation. Besides this, in previous posts you looked like you assumed incumbent reaction would be either wrong or inadequate or actually favouring disruptor's plans, while in your last message you acknowledge the possibility for the incumbent of adopting adequate countermeasures.

  The only adequate countermeasure is to co-opt the disruption, to disrupt the disruptor, but that is pretty impossible for Sony and MS to do, they don't have the values of Nintendo, this is not a knock against them, its what helped them in the old market, but it won't help them to fight off Nintendo's disruption, this is why I discounted their response.

 

Actually it is pretty much an on/off thing, either you have the same values and skills and processes, or you don't, if you don't then you can't appeal to the consumers that the disruptor has brought in, if you could, then they wouldn't have been non-consumers/overshot consumers prior to the disruption.

I agree. MS, and especially Sony, have gone about trying to take the Wii's market in the complete wrong way. MS is largely missing the point with Natal in that people want accessibility and pick up and play (though they "get it" more than Sony does). To me, Natal just seems to make things more cumbersome and complicated. It does not really appeal to a need (I doubt there is a market out there that wants to play games with their bodies rather than controllers). Also, they seem to be marketting Natal to the wrong people, trying to get the hardcore into Natal, which won't work either, becuase the hardcore want precision and ocmplex gameplay. I don't see how Natal controls could possibily offer this.

As for Sony, they are extremely short sighted in their quest to co-opt Nintendo disruption in that they think just tacing on a motion contorlled Wiimote rippoff will be enough to draw in the casuals. They don't get that it's not simply motion controls that draws in the expanded audience, it's the controls making the games more intuitive, accessible, and unique. It's the way the games are marketed, and providing a "job" the competitors can't offer. Sony is awfully primitive in their approach because they are still simply playing the technology game, while Nintendo realizes it's not the technology, but the PHILOSOPHIES behind the games that draws the attention.

Sony and MS are going about the wrong way to try and co-opt Nintendo's disruption, and especially with the Vitality Sensor coming out soon, they continue to be a step behind, bound by the restrictions of their business models of sustainability.