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Sales Discussion - WW Up! - View Post

Avinash_Tyagi said:
Alby_da_Wolf said:
^^
I don't agree, it's not well defined as an ON/OFF situation. Besides this, in previous posts you looked like you assumed incumbent reaction would be either wrong or inadequate or actually favouring disruptor's plans, while in your last message you acknowledge the possibility for the incumbent of adopting adequate countermeasures.


  The only adequate countermeasure is to co-opt the disruption, to disrupt the disruptor, but that is pretty impossible for Sony and MS to do, they don't have the values of Nintendo, this is not a knock against them, its what helped them in the old market, but it won't help them to fight off Nintendo's disruption, this is why I discounted their response.

 

Actually it is pretty much an on/off thing, either you have the same values and skills and processes, or you don't, if you don't then you can't appeal to the consumers that the disruptor has brought in, if you could, then they wouldn't have been non-consumers/overshot consumers prior to the disruption.

Or MS and Sony could find a different mix of old and new values and maybe some other new values different from Nintendo ones that appeals a set of users most probably partially overlapping the old and current new ones and including some more, as you know, there's no user totally equal to another one, another matter where you can't apply an ON/OFF distinction.

Disrupting the disruptor could be as simple as finding enough people that like some Nintendo novelties but hate some else and telling them, "here we have a different mix you could prefer".



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