| NJ5 said: No offense, but you're a bit late to the party. The discussion moved on quite a bit since that post... In the end some of these items look too expensive (for example the BD drive), while others look too cheap in comparison. I think iSuppli is full of it, and I don't know if the real cost is above or below what they claim. |
The iSupply breakdown is, however, much more reasonable than the first attempt which was plainly ridiculous.
The optical drive is way "overestimated", it probably is around $28 to manufacture. There are various royalties associated with it so I'd guess it costs around $35 to slapp a drive into a PS3. The memory chips are correctly estimated at $10, these are just 64Mbyte chips that OEMs can buy around $1-$2 a piece depending on a variety of conditions. So manufacturing costs could be around $300 at the moment (including 1 controler in the box).
That obviously does not make the PS3 profitable based on the hardware alone, in any territory, including Europe. Taxes and store margins add anywhere from 28% to 42% to the product in Europe and margins in Japan are probably even higher than those in Europe.
