Wrong, the reason the disruptor is able to begin the disruption is that they have the values that the incumbent does not,either the incumbent takes on those values and skills and co-opts the disruption, or they don't there is no middle ground there, and it doesn't matter if there are multiple generations, the issue remains skills and values, either the incumbent adopts them, or they continue to lose ground, many disruptions take decades, but they still occur because the incumbent lacks the ability or willingness to adopt the disruptive values, it doesn;t matter if another generation occurs, since Nintendo will hav e further built up its skills, and will still retain the values of this generation, and unless SOny and MS find a way to adopt those values and catch up in those skills, they will lose.
Predictions:Sales of Wii Fit will surpass the combined sales of the Grand Theft Auto franchiseLifetime sales of Wii will surpass the combined sales of the entire Playstation family of consoles by 12/31/2015 Wii hardware sales will surpass the total hardware sales of the PS2 by 12/31/2010 Wii will have 50% marketshare or more by the end of 2008 (I was wrong!! It was a little over 48% only)Wii will surpass 45 Million in lifetime sales by the end of 2008 (I was wrong!! Nintendo Financials showed it fell slightly short of 45 million shipped by end of 2008)Wii will surpass 80 Million in lifetime sales by the end of 2009 (I was wrong!! Wii didn't even get to 70 Million)
