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EoJ was considered a flop after its release but now after 5 weeks of seeling it looks like this game wasn't that a bad idea after all. When it debuted with 15k I thought that it will end with around 50k lifetime (US only). Not it's at 72,000 and still selling: last week it sold 12,870 (+9.5% compared to the week before) and will benefit from Holiday rush.
It's normal that games with new ideas don't have huge debuts but are having legs: for example Guitar Hero debuted with 16k and in its first 5 weeks sold 84k (compared to 72k EoJ) but GH was released 2 weeks later in its year than EoJ and after 5 weeks benefited more from Holiday rush than EoJ now.