Sony Ericsson loses $235 million in 4th quarter, 5% market share

[Jordahn]

NJ5 said:

Jordahn said:
SonyEricsson phones are VERY nice phones. Too bad they aren't successful in catering to a mass causal market. That's where the profits and marketshare really come from.

They don't target the "cheap phones" mass market, more the mid and high end, where they're getting eaten by competitors as justinian said.

Average selling price of their phones is more than 100 €.

 

And if they expaned their market to more of the masses, their would be a chance that potential profits from the masses can help offset the losses.  I hope you're not arguing with me because that's what I was implying.

:)