Khuutra said: I'm not quite sure what made Q1 so strong last year. Anybody have any theories? |
Lag.
Excitement was already dying for the Wii in late 08, we just didn't notice it as the sales were still up YoY. If we were looking at the margin they were up compared to early 08, it would be plain to see. Evergreen titles cause changes in overall sales to lag behind the actual releases (when they release, it takes time for them to influence sales overall). The lack of hit Christmas 08 titles caused the decline to begin in Q1 09. We only notice it getting really bad in Q2 09, but it was happening in Q1 as you can see in this chart that I bring up way too often:
A game I'm developing with some friends:
www.xnagg.com/zombieasteroids/publish.htm
It is largely a technical exercise but feedback is appreciated.