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edjevink said:

I'm aware of that, but Gears of War was THAT groundbreaking at the time, it would have got the attention of millions of gamers anyway. Specially cause there wasn't much else at the time. Besides, I don't think it got all these sales because of Microsoft' marketing muscle, but rather because of word of mouth because the game is THAT good and THAT popular.

I would agree with your logic if the game was designed as a single new game, but it's a franchise of at least 3 games. The possibly lower sales of Gears 1 because of possibly worse marketing, would probably have been compensated with the sales of Gears 2 and 3 because of word of mouth. But in the end it's a "what if" situation and we'll never know what would have happened.

Sure, Gears of War was a revelation in 2006. But a large part of its success came from releasing early on the Xbox 360. If Epic had to develop it on the PS3 it would have released in 2007 around the same time as Halo 3 and Call of Duty 4. It would have sold less on 2 systems with greater development effort than on the one system because timing is very important with consoles and being early with great products is the best way forward for establishing a new I.P.



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