Epic has sold 11 million units with GeOW...over half a billion in revenue, and it cost like $40 million to develop both games, and since they OWN the Unreal engine, which THEY, as in Epic, has publicly stated, would like to be the engine of choice for the 360...Pachter's comments made very little sense. The only other franchises bigger are GTA, Halo and COD this generation...pretty nice company to be in.