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mike_intellivision said:
"The average iPhone user is going to be more sophisticated and better educated than the average PC user and so 'switching back' will be a behaviour many would likely engage in," said Search Engine Land's Mr Sterling.

I think that says it all.

Mike from Morgantown

I don't think most people will care so long as they still get quick and accurate search results.  If all I want is a coke it doesn't matter if I get it at a Burger King or a McDonalds, the product is the same.