NPD Gamasutra article (interesting facts on Sony)

[jarrod]

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letsdance said:

jarrod said:

letsdance said:
isupply just came out with another estimate...

Ps3 cost reduction > Ps3 price reduction

Can I get an apology?

That's materials/assembly for the console only (which is all iSupply teardowns cover), being a $37 loss.  Doesn't include controller, cables, boxing, manuals, etc, so overall production costs are likely closer to say a $45 loss.  And that's in terms of MSRP, retail buys in the consoles slightly cheaper.

They'd probably be breaking even on the 250GBs though. 

We do have 2 legitimate estimates now though, and iSupply's is more recent (Dec 2009), so it's probably the better one to go with.

actually... it does include that stuff... the controller is down for 15 dollars.

Er, can you link me then?  Because the links I'm looking at don't have that, and iSupply teardowns are always console only.