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thx1139 said:
Since we are talking winners and losers.

Sony has to be thought of the loser this gen. Yes the last 6 months things have gotten better, but there is no way that Sony planned to be losing $ on each PS3 sold after the 4th holiday period. Sony has had to agressively price reduce the PS3 ahead of schedule and that will continue to cost them big $. There are 1-2 more holiday sales periods left before the next generation gets announced and 2-3 holiday sales periods before they launch. PS3 wont be a profitable project. This wasnt Sony's buy into the market this was the followup to the most 2 most successful consoles of all time.

this is what I don't understand, unless you people really think Sony is just stupid, and no nothing about math, the ps3 was once 850 dollars to make meaning they were once losing 200 dollars per console sold, now while that has changed to a mere 30 dollars, I'm pretty sure Sony knew they were going to lose money this gen, they're main focus was getting the tech out the door, same with the go. Mabey sony shouldn't have been the market leader, so people can stop complaining why they did what they did, mabey just mabey they knew they were going into a hole and willingly did so to push the tech further which would benifit them in the future, I mean it's only what they have been saying this WHOLE FREAKING GEN jesus christ -_-. not everyone is microsoft, and not everyone needs to be microsoft, Sony is going to have it real easy next gen that's a fact, and for all you who think they won't ever get as high as they were and really think the xbox has even remotely damaged the ps brand your in for aa rude awaking, the 360 has done nothing but improve the XBOX brand, and as pathectic as is it was last gen yeah big whoop, you managed to do lifetime what the ps2 did in at launch. big whoop (like no duh they gonna do better than that) but whatever right.

All I now thank the lord for teh cell and teh blu ray, next week, preping for some MASSIVE domination ^^.