Since we are talking winners and losers.
Sony has to be thought of the loser this gen. Yes the last 6 months things have gotten better, but there is no way that Sony planned to be losing $ on each PS3 sold after the 4th holiday period. Sony has had to agressively price reduce the PS3 ahead of schedule and that will continue to cost them big $. There are 1-2 more holiday sales periods left before the next generation gets announced and 2-3 holiday sales periods before they launch. PS3 wont be a profitable project. This wasnt Sony's buy into the market this was the followup to the most 2 most successful consoles of all time.
Its libraries that sell systems not a single game.