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NSS7 said:
If FF can go multiplat why not Gears. FFVII also become very succssful because of Sony's marketing. I dont see why Microsoft effort on marketing can be used as an ecxuse for them to keep it as exclusive franchise. Same for Metal Gear.

Final Fantasy started with Nintendo, not Sony. It was already multiplat. Gears of War going to PS3  is the equivalent of God of War going to the 360.